There is nothing more stressful than knowing you have something amazing to bring to the world, but not knowing how to make it sell.
And while we understand that we don't have the budget those big companies have for marketing and ad spend, deep down we also know that there are ways to sell without that big budget.
All the brands I mentioned above, use sensory branding to attract their ideal clients and help them fall in love with their brand and product.
Sensory Branding is not limited to in-person experiences.
When most people hear about sensory branding, they think of in-person experiences and don’t realize how POWERFUL our brains really are. Has your mouth ever watered watching a food commercial? That was sensory branding through a digital realm.
Need more proof? Look around the room you are in, pick an object (any object)
Isn’t it interesting how you immediately know what it would feel like to LICK that object?
Yeah I know, it’s kind of gross. But it definitely proves how sensory branding can be implemented without ever coming in contact with the object.
Sensory branding is not exclusive to big brands with big budgets. There are a million different ways to apply it offline and online. I can teach you how.
What exactly is SENSORY BRANDING?
The use of the 5 senses to create a brand experience that goes beyond just pretty graphics. Our body uses all 5 senses to receive and interpret information, but most online business owners are only focusing on what people can SEE.
Why should I care about SENSORY BRANDING?
How do we actually get started building a sensory brand? I'm glad you asked.
Let me introduce the roadmap with will guide you towards building a layered and dimensional brand capable of creating deep emotional connection: The Sensory Branding Playbook
It comes with:
💜 Lessons on how each sense works + its importance.
💜 100+ ideas of how to apply sensory branding into your business.
💜 Examples and inspiration on HOW other brands are applying this
💜 A jump-starter section for smells and flavors going over the most popular ones.
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